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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box can be a great way to engage the audience in a story which will take time to conclude. JJ Abrams frequently employs this technique in his films. The film Lost was a prime example of this. He asked the audience questions that would not be answered and then clung to their interest for a long time. They provide a carefully selected selection. Mystery boxes have become a huge trend in the world of online shopping and have been attracting customers all over the worl
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