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Digital marketing is the promotion of products or services through digital channels such as social media, search engines, websites, and email. It allows businesses to reach a broad audience with targeted, measurable campaigns. Key components include search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media management. Digital marketing is cost-effective compared to traditional marketing and provides data-driven insights to refine strategies in real time. Its importance has grown as consumers increasingly rely on d
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