Integrating ERP with MarTech for Enhanced Marketing Strategies
Tech marketing, or MarTech, a combination of technology and marketing, has been disrupting traditional marketing strategies up until today. MarTech tools that span Google AdWords to MailChimp have facilitated marketing processes, thereby leading to higher effectiveness and productivity in campaigns. The generation of its own data as well as the use of information from other sources leads to the integration of MarTech with Enterprise Resource Planning [ERP] Systems as a strategic move for businesses that intend to improve their operations and promote growth.
In this article, let us take a look at why you should integrate your ERP with MarTech.
https://salesmarkglobal.com/in....tegrating-erp-with-m
