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Why Are Online Mystery Boxes So Popular? Online mystery boxes are a popular method to introduce customers to new products. These boxes are packed with a variety of items that buyers don't know the value of until they open them. Influencers and streamers amplify this excitement-seeking element by unboxing videos on YouTube and TikTok. The value of mystery items often exceeds the purchase price, creating a sense of excitement and anticipation among consumers. In of mystery boxes can increase sales and increase
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