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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are popular in online games. They allow players to get rare items at a bargain price. They have been criticized for promoting wastefulness and consumerism. Create boxes that are themed around a hobby like hiking, golfing, or cooking, and include items that people who are avid about these activities will love to have. You can also include items related to a TV show or a celebrity. They are a
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