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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are popular in online games. They offer a chance to win rare items at a reduced cost. They have been criticized for encouraging wastefulness and consumerism. Create boxes that are themed around the activities you enjoy, such as golfing, hiking, or cooking, and include items that people who are avid about these activities would love to have. You could also include items related to a TV or celebrity show. They a
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