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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is an excellent way to immerse an audience in a story which will take time to conclude. JJ Abrams often employs this method in his films. This was evident in his film Lost. He asked questions to the audience that he could not answer and then kept their interest for a long time. They offer a carefully curated selection. Mystery boxes have become a cult trend in the e-commerce industry and have been attracting customers all over the world
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