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Why Are Online Mystery Boxes So Popular? Online mystery boxes are a popular method to introduce consumers to new products. They are filled with surprises that shoppers aren't aware of until they open them. Unboxing videos posted on YouTube and TikTok by streamers and influencers enhances this thrill-seeking element. The value of mystery items usually exceeds the cost of their purchase. This creates an atmosphere of excitement and anticipation among customers. In addition they can increase sales and increase customer engagement d
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