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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a popular feature in online games. They give players the chance to acquire rare items for a bargain. They have been criticized for encouraging wastefulness and consumerism. Include items that enthusiasts would love to own in boxes themed after hobbies like hiking, cooking or golfing. You could also include items related to a TV or celebrity show. They are a great way to test new products Brands utilize mystery boxes as a way to showcase new products. By carefully selecting products tha
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