What is the purchase of media?
The process of purchasing advertising space across several channels, including print, digital, television, and outdoor media, in order to reach a specified demographic is known as media buying. It basically comes down to making sure the appropriate people see your brand or product at the appropriate time and location. It is a crucial component of marketing plans and increases brand awareness and conversions for companies.

Media Buying's Significance in Contemporary Marketing
The fast-paced digital world of today depends heavily on media buying to close the gap between companies and potential clients. The careful placement of advertisements guarantees that businesses optimize their return on investment (ROI), regardless of the medium—online, social media, or traditional formats.

Link - https://www.aaryacommunication....s.com/media-planning