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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is an excellent way to draw an audience into a story that may take some time to conclude. JJ Abrams often employs this method in his films. The film Lost was a perfect example of this. He asked the audience questions that he would not answer and then drew their attention for many years. They have carefully selected selection. Mystery boxes are a growing trend in online shopping. They have captured the
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