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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box is an excellent way to draw an audience into a story that will take some time to reach its conclusion. JJ Abrams uses this technique often in his films. The film Lost was a prime example of this. He asked the audience questions he wouldn't answer, and then held on to their attention for years. They have carefully selected selection. Mystery boxes have become a huge trend in the e-commerce industry, captivating consumers aro
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