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Why Mystery Boxes Are a Great Way to Build Brand Loyalty A mystery box can be a great way to engage the audience in a story that takes time to finish. JJ Abrams often employs this technique in his films. His film Lost was a perfect example of this. He asked the audience questions that he could not answer and then kept their interest for a long time. They have carefully selected selection. Mystery boxes have become a cult trend in the e-commerce industry that has captivated shoppers around the world by offering a carefully-curated assortment of products th