Fonts have feelings too! How type influences perception.
Yes, you heard that right. Fonts have feelings too!
The typography we choose plays a huge role in giving human traits to non-human things. Just like clothing shapes how people perceive us, fonts shape a brand’s personality. The way we dress ourselves influences impressions, likewise, the fonts we select “dress” our brand.
https://www.3dotsdesign.in/blo....g/fonts-have-feeling