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"Brand identity" is the result of the combination of consistent visual elements that are used in your marketing materials. A basic brand identity consists of a logo, business card, letterhead, and envelope. It can be extended to include a website, brochure, folder, flyer, or any other professionally designed pieces. http://prsync.com/brand-purple..../four-brand-identity

Four Brand Identity Myths That Will Hurt A Small Business

Having a brand identity is extremely important to your businesss success. However, many business owners have misconceptions about brand identities that can damage their businesses.