Cookieless advertising refers to a method of online advertising that does not use cookies to track users and deliver targeted advertisements. Instead, it relies on other technologies such as device fingerprinting, IP addresses, and browser data to deliver personalized ads. The significance of cookieless advertising is that it offers a solution to the privacy concerns raised by the widespread use of cookies, while still allowing advertisers to deliver relevant ads to their target audience. Additionally, as regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) limit the use of cookies, cookieless advertising provides an alternative way for advertisers to continue to reach their target audience. Visit our site to know more!
https://adello.com/cookieless-....advertising-what-it-
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