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Athletes have exhibited immense traction in tracking glucose levels continuously. So much so that CGM technology has become sought-after to see how their training and food influence their blood glucose levels all the time. The advanced CGM devices enable consumers to make diet and training decisions to help boost their performance. There have been instances in the past of the National Football League (NFL) using CGM devices. Some well-established brands, such as Abbott (Libre Sense), Supersapiens and Nutrisense, have furthered their penetration to tap into the global market.

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Vertical Growth Opportunities for CGM Devices, 2023

The continuous glucose monitoring (CGM) devices were intended for diabetes management in chronic patients. The entry of CGM outside the diabetic population started with endurance athletes using CGM to assess the impact of different practicing methods