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Speed is everything when it comes to online shopping. Visitors to your website anticipate a speedy load time and a smooth buying experience. Customers are likely to abandon their shopping carts and shop elsewhere if your business takes too long to load. A research by Akamai found that 40% of users will leave a website if it takes longer than three seconds to load. This implies that you might be losing out on potential sales if your Shopify store is slow.
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