Sanmar: All you need to know about Sanmar
Today, In 2023, there are many things to consider when selling promotional products, especially when we consider a younger customer base and the growing demand for products that are produced in a way that responsibility. Sanmar

Customers are asking for ways to reduce their carbon footprint, and you may be worried that you won’t have what those customers are looking for. With so many new options available, it’s understandable to feel confused and overwhelmed when questions arise. With the goal of being prepared, confident and eager to answer these questions, SanMar’s sustainable style selection is here to help.

Sustainability is in the spotlight
You may have noticed that more and more customers are coming to you lately who are looking for sustainable options or have questions about where the products you sell come from and how they are produced ethically. You are not the only one.

In recent years, questions of sustainability and business ethics have become an intrinsic part of the debate about Americans’ buying habits. A recent survey found that “consumers of all generations are willing to spend more on sustainable products than they were two years ago,” with more than a third of consumers willing to spend more than $30 on such products. The respondents saying they choose sustainable brands. Demonstrate better environmental practices. . “Furthermore, 28% of respondents claimed they no longer support companies with dubious ethical or sustainability practises. This comes into play even more when working with clients that target a younger generation. “Generation Z and millennials are poised to become the largest consumer base in the global economy,” as highlighted in The Future of Sustainable Fashion, “73% of them are prepared to spend additional money for sustainability.

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