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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes are a great tool to increase sales and boost the buzz around your brand. However, they can be a risky strategy when not handled properly. Make sure you have a plan prior to selling these items. The Mystery Box icebreaker encourages participants to share their stories and personal experiences related to the items they choose from the box. It also helps to build empathy and stronger interpersonal skills. The element of surprise Mys