Introduction - Rubber B Content Style Guide
Rubber B is a luxury watch strap brand that strives to provide the ultimate rubber strap experience for luxury timepieces. Our brand personality represents sophistication and passion for luxury innovation. We strive for perfection in every aspect of our straps. This “content style guide” aims to maintain a consistent and professional voice, tone, and style across all Rubber B content in order to establish our brand’s identity and create a positive, accurate impression upon our audience.
Voice
Our brand voice is a reflection of our personality, and it should be easily recognizable and consistent across all content. Rubber B is a classic European luxury brand voice, and our impressions should convey elegance, sophistication, and professionalism. We should always aim to sound authoritative, knowledgeable, and trustworthy. Our brand voice should be in the third person, using phrases like "Rubber B first created" instead of "We created" to maintain a formal tone.
Tone
Our tone should complement our brand voice and be situational. We should adapt our tone to the content we produce, whether a product description or a blog post. Our tone should be friendly, approachable, and informative, but never overly casual or light-hearted. We should always aim to engage our audience in a professional and informative manner. Additionally, we can add a touch of fun and whimsy to our content to keep it engaging, but we should always remain within the boundaries of our brand voice and tone.
Style
Our style refers to the formatting, grammar, and punctuation rules that guide our content. We should always aim for consistency in our style to create a cohesive and professional look across all content. We should use simple, clear, and concise language to communicate our message effectively. Additionally, we should pay attention to formatting, using headings, subheadings, bullet points, and other formatting elements to break up text and make it easy to read. We should also ensure that our content is grammatically correct and spelling-free.