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By this time, NBC was firmly entrenched with Sunday Evening Football, having purchased back into the NFL in 2005 after dropping the AFC contract in 1998. NBC was paying a bargain price of $600 million yearly for the premier primetime package, and the NFL’s Broadcasting Committee wanted NBC to pay more, so it used Turner to drive the up the value. A deal was never reached, but the talks progressed to the purpose of exchanging a Heads of Phrases, or provisional contract. While t
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