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Digital marketing is the practice of using digital channels such as websites, search engines, social media, and email to promote products and services. It involves creating and executing campaigns that are designed to reach a target audience and engage them in transactions. Digital marketing strategies involve creating content and ads to reach the target audience, optimizing websites for search engine rankings, and using social media platforms to connect with customers. Digital marketing can be used to build brand awareness, increase sales, and drive traffic to websites.
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