Hi, are you exploring customer segmentation in depth? I just found a great resource discussing the power of RFM analysis, which uses repeatability, frequency, and monetary data to discover high-value customers. Check it out here: https://flowium.com/blog/rfm-analysis/ to understand how this data could affect your marketing strategy. Trust me, if you're not doing this, you're leaving money on the table. It's changing our thinking about personalized campaigns.
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