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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a popular feature in online games. They offer players the chance to acquire rare items for a bargain. However, they have been criticised for promoting consumption and waste. Create boxes based on a hobby like golfing, hiking, or cooking, and include items that avid fans will love to have. You can also include items related to a TV show or a celebrity. They are an excellent way to test new products Brands utilize mystery boxes as a method to introduce new products. By selecting items th