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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are popular in online games. They allow players to receive rare items at a reduced price. They have been accused of encouraging wastefulness and consumerism. Create boxes based on the activities you enjoy, such as hiking, golfing or cooking, and include items that people who are avid about these activities would love to have. You could also include items related to a particular celebrity or show. They are a great method to try out new products Brands use my