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Using Mystery Boxes to Build Customer Loyalty and Create Brand Awareness Mystery boxes can be an effective way to boost sales and generate buzz for your brand. However, they can be a risky strategy when not handled properly. Make sure you have a plan in place prior to selling these items. The Mystery Box icebreaker encourages participants to share stories and personal experiences related to the objects they select from the box. It also aids in developing empathy and strengthen interpersonal co
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