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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a popular feature in online games. They offer players the chance to get rare items at a discounted price. However, they have been accused of encouraging consumerism and wastefulness. Include items that enthusiasts would want to have in boxes based on hobbies like cooking, hiking or golfing. You can also include items that are connected to a show or celebrity. They are a great way to test new products Brands utilize mystery boxes as a method t
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