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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are a very popular feature in online games. They give players the chance to purchase rare items at a discount. They have been criticized for promoting consumerism and wastefulness. Include items that enthusiasts would like to have in boxes themed after activities like hiking, cooking, or golfing. You could also include items related to a TV or celebrity show. They are a great way to test new
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