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Interactive, media-based CC strategies are gaining traction, because they have much greater reach than traditional methods, but the increasing use of such methods has also led to calls to ensure that those contacted are representative of the community at risk. However, this is more complex than at first apparent. This article examines the question of how the "trauma community" should be defined, and what characteristics might be used to assess whether a sample of this community is representative. It also considers what data are actually