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How Brands Use Mystery Boxes to Increase Awareness and Sales Mystery boxes are popular in online games. They provide the chance to win rare items at a discounted price. They have been criticized for promoting consumerism and wastefulness. Create boxes based on the activities you enjoy, such as golfing, hiking or cooking, and include items that enthusiasts will love to have. You could also include items related to a TV or celebrity show. They are a great way to test new produ