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When marketers are empathetic, they are able to nurture in a genuine way, connect with the prospect on an emotional level, and build the relationship. Marketers must make their #1 goal to establish and build genuine one-on-one relationships. Relationships take time to build and evolve.
What is Empathy-Based Marketing? Empathy-based marketing involves seeing through the eyes of your customers. To be truly customer-centric, marketers must gain a deep understanding of who their customers are, the challenges they're facing, and what motivates them to act.
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