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How Online Mystery Box Marketing Can Help E-Commerce Brands Drive Sales Mystery boxes are an enjoyable and exciting way to learn about products. This marketing tactic is successful because people are drawn by the excitement of surprises and the possibility of receiving high-value products. However, buyers can be disappointed when they receive unsatisfactory or inferior products. This is due mainly to illegal practices and fraud. A carefully selected product selection A curated product selection is an essential element of mystery b
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